CEO & Founder

Annalisa Tolino

For years I have been looking for the costume
perfect that it was able to meet my needs , but
I've never been lucky.

When I decided to open the
my company, it was not possible to purchase tops and panties
separately , and for those like me who have different sizes it has always been
a problem.

I remember buying as a young girl
two costumes to create one with a perfect fit for
me, which is why from the beginning I always wanted to sell tops and briefs
separately.

Today, Helis Brain is a company
of MADE IN ITALY beachwear that sells all over the world.

Mission

My aim has always been to make the most of the mix and match philosophy. With a small change it is easy to create a new combination, whether it is by combining a patterned top with a solid color slip or vice versa. This philosophy stems from the idea of combining without limits what we love about the new collections and what we loved from the collections of the past, and then giving life to garments that we have forgotten in our closet for years. Do you know Gira la Moda? The famous game of the 90s? I made it my reality! Nowadays every day I enjoy combining fabrics, colors and playing with the most disparate designs. 

When I started I never thought that my costumes would arrive in New York, Miami or in the most famous glossy magazines in the world, such as Elle, Cosmopolitan, Glamour and Vogue. Then our photos arrived in many stores, thanks to our partnership with Bestway, the famous brand of inflatables.

Made in Italy

Our products are 100% made in Italy and we are trying to establish a more eco-friendly approach. A few examples: we also have a bikini called RENEW, made with regenerated waste material.

Our fabrics are all MADE IN ITALY.

Helis Brain and the environment

We mainly use recycled paper and plastic for our packaging and the shipping envelopes are made from recycled plasticWe care a lot about the environmental impact of our business, so we create products that are destined to last over time.

The patterns are digitally printed, a more sustainable type of printing than traditional methods that allows for cleaner and more effective production.

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