CEO & Founder

Annalisa Tolino

For years, I searched for the perfect swimsuit, one that truly fit my body and my style. But like many women, I could never find exactly what I needed.The problem was simple: swimwear was always sold as a set. For someone like me, who wears different sizes for the top and the bottom, this was frustrating and limiting.I still remember being a teenager and buying two different bikinis just to create one that actually fit me. That experience stayed with me. When I later decided to start my own company, I knew one thing from the very beginning: women should always be able to buy tops and bottoms separately.That idea became the foundation of Helis Brain.Today, Helis Brain is a Made in Italy beachwear brand loved by customers around the world. What started as a personal need has grown into a global brand known for creativity, versatility, and quality craftsmanship.

Our Mission

At the heart of Helis Brain is the philosophy of mix & match.
With just a small change, you can create an entirely new look, pairing a patterned top with a solid bottom, or combining different colors, textures, and prints. Our collections are designed to give women the freedom to express themselves and reinvent their style every day.
This idea is inspired by something many of us remember from the 90s, the game “Fashion Wheel”, where you could endlessly mix and match outfits to create new looks. I turned that playful creativity into reality.
Every day I still enjoy experimenting with fabrics, colors, and bold patterns, creating combinations that allow women to build their own unique beachwear wardrobe.
When I first started, I never imagined that Helis Brain would reach places like New York and Miami, or appear in some of the world’s most iconic magazines such as Elle, Cosmopolitan, Glamour, and Vogue. Our designs have also been featured in stores worldwide through collaborations with brands like Bestway, the well-known inflatable brand.

When I started I never thought that my costumes would arrive in New York, Miami or in the most famous glossy magazines in the world, such as Elle, Cosmopolitan, Glamour and Vogue. Then our photos arrived in many stores, thanks to our partnership with Bestway, the famous brand of inflatables.

Made In Italy

All Helis Brain products are 100% Made in Italy, created with a strong focus on quality, craftsmanship, and attention to detail.
At the same time, we are committed to moving toward a more sustainable future. One example is our RENEW bikini, made from regenerated materials created by recycling waste fabrics.

Helis Brain and the environment

Respect for the environment is an important part of our philosophy.
We use recycled paper and plastic for our packaging, and our shipping envelopes are made from recycled plastic whenever possible.
Our designs are created to last over time, encouraging customers to keep, reuse, and remix pieces from different collections rather than replace them every season.
Our patterns are also digitally printed, a more sustainable printing method than traditional techniques. Digital printing reduces waste, uses fewer resources, and allows for cleaner, more efficient production.

The patterns are digitally printed, a more sustainable type of printing than traditional methods that allows for cleaner and more effective production.

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