Helis Brain Man

In our professional journey there have been moments that became true creative interludes, enriching our experience and leaving memories that are still vivid today.

One of these was HB Man, the project through which, for about four years, we brought our vision into menswear as well. It was a different, stimulating experience, born from the desire to experiment and to interpret men’s style while preserving the pursuit of elegance, image and personality that has always defined our work.

To represent HB Man we chose Luca Macellari Palmieri, who was our ambassador during those years and helped shape the identity and image of the project.

With Luca we also lived some of the most beautiful experiences of that period, turning photo shoots into true journeys in search of atmospheres, settings and moods capable of telling the story of each collection.

Miami, Positano, Mykonos: very different places, united by a strong personality. Every destination became part of the HB Man story. The sun, the sea, the architecture, the colours and the energy of those places framed the shoots, creating images that still hold the flavour of those years.

HB Man was a four-year chapter, an interlude within a much broader professional journey, and precious precisely for that reason.

It allowed us to experiment, travel, meet new people and see our work from a different perspective. And, as often happens with the most meaningful experiences, even when a project ends something remains: in the images, in the memories and above all in the creative heritage that still accompanies us today.

That is what HB Man was: a journey into menswear, and also a small yet significant journey through our own story.