From First Waves to Success: Helis Brain's Journey and the Collaborations That Made the Difference

When we started the Helis Brain Beachwear adventure, we were driven by just one great force: the desire to experiment.

We were young, curious, and full of ideas. Around us, many young people like us, beginners, ready to take on the challenge with enthusiasm and creativity. Photographers, stylists, models, videographers, makeup artists... in those years, we collaborated with countless people who were taking their first steps in the world of fashion and visual communication. Today, almost 15 years later , many of them have become established professionals , with brilliant careers behind them—and we couldn't be more proud.

Every shoot was an open laboratory: few rules, lots of imagination. We still remember those improvised sets on the beach, where inflatable objects were the unwitting protagonists. We used them as backdrops, as games, as visually disruptive elements... without knowing that years later we would have the honor of officially collaborating with Bestway , one of the leading brands in the world of inflatables.

Who would have ever thought?

What started out as just a "set toy" has become an integral part of our aesthetic. And that very game has opened unexpected doors for us, leading to ever-expanding collaborations, without ever losing the light-hearted, creative spirit that has distinguished us from the beginning.

A collaboration that lasted several years , during which our style met their world, giving life to fresh, colorful, and unconventional visual campaigns. We're proud to still be featured on some of their official product packaging and in their inflatable catalog , a testament to a work that has left a lasting impression.

Our journey was built alongside those who believed in us from the very beginning, often uncertain, but with the desire to create something authentic. And it's thanks to these connections, those early shared experiences, that today Helis Brain is much more than a brand: it's a story of growth, trust, and shared energy.

And when we look back, we do so with gratitude. Because every little inflatable, every first shot, every experiment was a fundamental step in our journey.

Click here to see Bestway's advertising campaign videos

https://cdn.shopify.com/videos/c/o/v/3f195875b23e4eeb83d8ad2c6d65bbae.mp4