Helis Brain and Bestway
When we began the Helis Brain Beachwear adventure, we were driven by one great force: the desire to experiment.
We were young, curious and full of ideas. Around us were many people like us, just starting out, ready to throw themselves in with enthusiasm and creativity. Photographers, stylists, models, videographers, make-up artists… in those years we worked with so many people taking their first steps in fashion and visual communication. Today, almost 15 years later, many of them have become established professionals with brilliant careers — and we could not be prouder.
Every shoot was an open laboratory: few rules, lots of imagination. We still remember those improvised sets on the beach, where inflatables became unwitting protagonists. We used them as backdrops, as toys, as elements of visual disruption… without knowing that years later we would have the honour of officially collaborating with Bestway, one of the world’s leading inflatable brands.
Who would have thought it?
What began as a simple “on-set game” became an integral part of our aesthetic world. And that very game opened unexpected doors, leading us to ever larger collaborations, without ever losing the light-hearted, creative spirit that has defined us from the start.
A collaboration that lasted several years, during which our style met their world, giving life to fresh, colourful, unconventional visual campaigns. We are proud to still appear today on some official product packaging and in their inflatables catalogue, a sign of work that left a lasting mark.
Our path has been built together with those who believed in us from the very beginning, often without certainties, but with the desire to create something authentic. And it is thanks to these connections, to those first shared experiences, that Helis Brain today is much more than a brand: it is a story of growth, trust and shared energy.
And when we look back, we do so with gratitude. Because every little inflatable, every first shot, every experiment was a fundamental piece of our journey.
