Helis Brain 2015: The Villa Guarracino Shoot

For Helis Brain Beachwear, 2015 was a year full of energy, creativity and colour. A vibrant, sunny, carefree collection, designed to capture summer in all its lightness. To set the campaign, we chose a place that already felt familiar: the splendid Villa Guarracino in Torre Annunziata.

It was not the first time we had set foot in that dreamlike location. The year before, right there, we had shown on the runway at the Mia Sposa event, bringing our free, unconventional style to the catwalk. Returning to shoot the new campaign felt like coming full circle, with the sense of having grown while still wanting to play.

The setting was perfect: a villa overlooking the sea, elegant yet welcoming, where the southern light seemed designed to enhance the bright colours of our collection.

Those were also years of great change in the way fashion was communicated. It was the dawn of the fashion blogger era, of “pseudo-amateur” videos that made campaigns feel more authentic and closer to people. We too wanted something that broke with convention and spoke in a direct, fresh way.

So we decided to shoot the entire video with a GoPro. A simple, almost improvised choice, yet perfectly in keeping with our spirit. The result was a dynamic, spontaneous story made of real movement, laughter, stolen details and moments truly lived.

That video was not just a campaign: it was a small visual diary of a summer that carried the excitement of first times and the awareness of a brand finding its own voice.

Villa Guarracino, with its timeless beauty, has become a special backdrop of memories and creation for us. From the Mia Sposa runway to our 2015 shoot, every moment there had the flavour of a beginning, of the right intuition, of the spark that lights everything up.

And we, as always, were there. With a GoPro in hand, a sea of colour on and summer in our eyes.