Helis Brain 2015: Colors, GoPro, and Villa Guarracino – A Summer to Remember

2015 was a year full of energy, creativity, and color for Helis Brain Beachwear . A vibrant, sunny, carefree collection, designed to capture summer in all its lightheartedness. For the campaign, we chose a location we now felt familiar with: the splendid Villa Guarracino in Torre Annunziata.

It wasn't the first time we'd set foot in that dream location. The previous year , we'd walked the runway at the Mia Sposa event , showcasing our free-spirited, unconventional style. Returning there to shoot the new campaign was like coming full circle, with the feeling of having grown but still wanting to play.

The setting was perfect: a villa overlooking the sea, elegant yet welcoming, where the southern light seemed designed specifically to enhance the bright colors of our collection.

They were also years of great change in the way fashion was communicated. It was the beginning of the era of fashion bloggers , of "pseudo-amateur" videos that made advertising campaigns more authentic, closer to the people. We also wanted something that broke with convention, that spoke in a direct and fresh way.

So we decided to shoot the entire video with a GoPro . A simple, almost improvised gesture, but perfectly in keeping with our spirit. The result was a dynamic and spontaneous story, made of real movements, laughter, stolen details, and truly lived moments.

That video wasn't just a campaign: it was a small visual diary of a summer that carried with it the enthusiasm of first times and the awareness of those who were finding their voice.

Villa Guarracino , with its timeless beauty, has become a special backdrop for memories and creations. From the Mia Sposa fashion show to our 2015 photoshoot, every moment there has felt like a beginning, a perfect intuition, that spark that ignites everything.

And we, as always, were there. With a GoPro in hand, a sea of ​​colors all around us, and summer in our eyes.